News: Sugarless bourbon RTD

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Jim Beam has launched a new sugar-free option to its bourbon and cola RTD. Jim Beam brand manager Jennifer Robinson says the product is aimed at the consumer who wants a low-sugar, full-taste experience. “We are really excited about giving our consumers a product that is in great demand overseas. Jim Beam & Zero Sugar Cola will satisfy the growing demand for products that are ‘healthier’ but don’t sacrifice on taste or impose on social lifestyle,” says Robinson. The company is “looking to turn occasional drinkers into more committed Jim Beam users, as well as bring new drinkers into the RTD category”. The beverage will be available in 330ml bottles.

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