Back to results Letters : Racist & sexist! Dear Ed: I just got my copy of the September AdMedia. Good work as usual and I particularly enjoyed the tribute to Peter Spencer. The disappointment, however, was the cover, which I found to be overtly racist and sexist. The inclusion of a Gingerbread Man on the cover stereotypes the industry’s fixation on males and is demeaning to women. Why not a Gingerbread Woman? It is difficult enough for women in advertising without having Gingerbread Men flaunted in such a distasteful manner. On the racist front the whole concept of a Gingerbread Man is obviously a thinly veiled dig at redheads. Gingers have enough problems without being singled out unfairly in this way. While I thoroughly enjoy AdMedia it appears obvious that some serious thought needs to go into your choice of covers for future editions. Gordon Frykberg OGGI Auckland www.oggi.co.nz © Copyright AdMedia magazine October 2009 All material appearing is copyright and cannot be reproduced without prior permission of the publisher. Please contact the copyright officer: Ph 0-9-845 5114, Email copyright@mediaweb.co.nz.	Username Password Keep me logged in on this computer Forgotten your password? Enter your email address and we will email your password to you:

Letters : Racist & sexist!

Dear Ed:
I just got my copy of the September AdMedia. Good work as usual and I particularly enjoyed the tribute to Peter Spencer.
The disappointment, however, was the cover, which I found to be overtly racist and sexist. The inclusion of a Gingerbread Man on the cover stereotypes the industry’s fixation on males and is demeaning to women.
Why not a Gingerbread Woman? It is difficult enough for women in advertising without having Gingerbread Men flaunted in such a distasteful manner.
On the racist front the whole concept of a Gingerbread Man is obviously a thinly veiled dig at redheads. Gingers have enough problems without being singled out unfairly in this way.
While I thoroughly enjoy AdMedia it appears obvious that some serious thought needs to go into your choice of covers for future editions.

Gordon Frykberg
OGGI
Auckland
www.oggi.co.nz

© Copyright AdMedia magazine October 2009

All material appearing is copyright and cannot be reproduced without prior permission of the publisher.

Please contact the copyright officer: Ph 0-9-845 5114, Email copyright@mediaweb.co.nz.

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Letters : Racist & sexist!