Adnaus : Sound bites

When most people think of hearing damage and loss, they think of it happening to the elderly.
But the fact is that the popularity, affordability and power of portable MP3 players are having a detrimental effect on young ears.
To highlight this statistic, and to coincide with Deaf Awareness Week, DDB put a spin on an existing MP3 player campaign, replacing the player with a hearing aid. It’s a strategy that’s designed to target a younger audience, and one that also prompts viewers to check the levels of their portable hearing device at the National Foundation for the Deaf’s website (www.nfd.org.nz).
The creatives behind the print campaign are ECD Toby Talbot, Deputy CD Regan Grafton, Art Director Pete Thompson, and Copywriters Paul Hankinson and Joe Hawkins, with retouching performed by DDB’s Head of Art, Mike Davison.
Other elements of NFD’s annual awareness campaign include further print executions, radio, TV, in-store POS and ambient events, created by Dave Brady and Joe Hawkins.

See also What’s New, Page 8.

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