TVC Top 10 : True grit

Two decades since it was shot, DDB’s Instant Kiwi Bungy – one of NZ’s best-loved commercials ever – makes its second debut, at #3. DDB brought an updated version of the ad back to celebrate Instant Kiwi’s 20th anniversary.
Of equal note this month is the abiding love affair Kiwis are having with Mitre 10’s Sandpit kids. Sandpit, which was named Best Ad at the Fair Go Ad Awards earlier this month, has seldom been out of the top three in the AdMedia Top 10 since it first appeared in November last year. It’s back – once more at No 1 – this month.
Our poll of 1000 Kiwis was conducted in September by TNS via the Smile City website.

1. Mitre 10 Sandpit, DraftFCB, Exposure (Kevin Denholm).
2. Cadbury Eyebrows, DDB, ex Fallon UK.
3. 2degrees launch, TBWA\Whybin, Film Construction (Steve Saussey).
4. Instant Kiwi Bungy remake, DDB, Flying Fish (Luke Savage).
5. Coca-Cola Brrr, Ogilvy JHB Johannesburg, Bouffant Film
(Erik van Wyk).
6. Flora Proactive Escalator, Spark PHD NZ (creative ex BBH Singapore).
7. Toyota Flying Fox, Saatchi & Saatchi, Flying Fish (Gregor Nicholas).
8. BNZ Family Gathering, Y&R, Curious (Josh Frizzell).
9. Hyundai i30 In Like Flynn, Assignment, Auckland Film Co
(Tony Williams).
10. Instant Kiwi Live a Little, DDB, The Sweet Shop (Steve Ayson).

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