ADNAUS : New blood

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NZ agencies made a slew of new appointments over the summer – many of them reflecting a preference by agency owners for offshore candidates with little or no experience of NZ.
Here, then, in no particular order, are our new faces ...

Saatchi & Saatchi’s new ceo is Nicola Bell, who’s taken over from outgoing ceo Andrew Stone. She was born in NZ but moved to Australia when she was 10. She spent eight years at Ogilvy Sydney before joining Ogilvy New York, where she’s been for 10 years (the last six as md on Kodak, Motorola and Avon). Her husband and three-year-old twins are relocating with her to NZ. Her previous employer, Ogilvy North America chairman John Seifert, said Bell was “adored in the creative ranks for her sensitivity to the creative process”. She has not previously worked in NZ.

Mike O’Sullivan’s replacement as ECD at Saatchi & Saatchi is Dylan Harrison, a copywriter who spent the past 10 years at DDB London where he was a CD. He’s Melbourne-born and has a Cannes Grand Prix (for VW Cops print ad) on his trophy shelf. Campaign Brief claimed NZ-based ECDs considered for the job “knocked back the gig”. Harrison has not previously worked in NZ.

Will Bingham & Victoria Daltrey are a new, young creative team at Colenso BBDO. They originally teamed up at Central St Martins Art College London. After graduating they won a year-long Diageo scholarship to work at AMV BBDO, JWT and BBH where they spent the past five years, picking up a Campaign magazine Young UK Creative of the Year citation along the way. They have not worked in NZ before.

New at Ogilvy – all in newly created group head positions – are copywriter Richard Loseby and art directors Martin Hermans and Darryn Wong Kam. All three have extensive NZ credentials.
Loseby’s been a freelance creative and CD, and has done stints as CD at Lowe Hunt Sydney, Lowe NZ and Blackwood Auckland. He’s also worked at DDB Auckland (where he teamed up with Martin Hermans), and has won an Axis Grand Prix (in 2004). He’s travelled and lived in Afghanistan and has written two books about the experience (and made a TVOne doco that screened in 2003). He’s also written about travel and advertising in AdMedia.
Hermans joins from Clemenger BBDO Wellington. Before that, he worked at DDB Auckland, where he first partnered with Loseby. Hermans has won at Axis and most other Australasian creative shows.
Wong Kam has most recently been a freelancer – before that he was a senior art director at DDB Auckland and Colenso BBDO. In 2004, Campaign Brief ranked him at No 6 on its Australasian Hot Creatives list.

Aaron Goldring is the new Deputy CD at Tribal DDB. He’s a digital specialist who’s spent the past five years at Aim Proximity as head of interactive art. His work has been recognised at Cannes, One Show, D&AD, Caples, Webbys, Axis, Effie, RSVP and London International. He has, obviously, extensive NZ credentials.

Aim Proximity’s new CD is Michael Barnfield, who replaces Dave King (now ECD at M&C Saatchi). Barnfield was previously creative group head at Saatchi Sydney. Little NZ experience.
Also new at Aim is channel planning director Keith Pinney, a Wellingtonian who’s returning to NZ after 22 years in Asia and the US. Most recently, he worked in Tokyo. The blurb from Porter Novelli says he’s “a hugely experienced media, direct and digital executive”. Little or no relevant NZ experience.

Colenso BBDO’s new managing director is Nick Garrett. Like his predecessor Brent Smart, Garrett’s an Aussie. He’s ex BMF Sydney (Australia’s largest indie and Campaign Brief’s Australian Agency of the Decade) where he was group account director on Lion Nathan and PlayStation. He’s never worked in NZ but is likely to have some knowledge of Kiwis and their lifestyle.

A true-blue Kiwi is young copywriter Rory McKechnie who’s joined DDB after three years at DraftFCB. He’s an AUT grad, and won the Emerging Talent award at Axis 2009. His work has been recognised at Effie, Cannes, One Show, AWARD, NAB and the Orcas. He started on retail at DDB before picking up a place in the brand creative team.

Auckland-based super suit Mike Watkins has been headhunted by Designworks from Film Construction as group general manager. Before that, he was the suit behind Jeremy Taine & Roy Meares at Meares Taine, MTC and then Ogilvy. He also is a former owner of landmark Parnell eaterie VBG, one of the original homes of the legendary adland long lunches.

Not an adman but a post guru who’ll be working closely with all of the above is Oktobor’s new general manager Bruce Everett, who replaces Patrick McAteer (who’s moved to Queenstown where he owns a Lone Star franchise). Everett has been running Oktobor on a day-to-day basis since October. He a former group director of post-production at Pinewood Shepperton UK and md at Ascent Media’s St Anne’s Post London.


© Copyright AdMedia magazine February 2010

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