Editorial : Hello Asia

By David Gapes

This issue breaks new ground for AdMedia – for the first time we’re sending copies of the magazine to advertising agencies in our Asia-Pacific trading-partner countries India, China, Vietnam, Thailand, Malaysia, Hong Kong, Singapore and Korea.
For the past few months we’ve been building a database of agency managers & creative directors throughout the region. We’ve assembled a list of 50 e-addresses to receive our initial offering.
They’ll be getting a full digital copy of AdMedia, including all editorial, images and ads (with live links).
There’ll be no change in the NZ focus of our current editorial policies for domestic readers – this project is entirely about taking Kiwi products to a wider audience. Specifically, we want to accelerate the marketing of Aotearoa/New Zealand and our world-class TVC producers, post-production shops and photographers to our nearest neighbours.
We’re very ambitious for this project and hope to grow the list to include all the major shops in the region.
And we’re not planning on stopping there. When we’re satisfied with our Asian distribution, we want to expand the project to include North American and European agencies.
If readers know of overseas agencies who may be interested in receiving these emails, please send their addresses to editor@admedia.co.nz.

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